Sports and fitness brands know that college campuses are where habits form and loyalty starts. But running NIL-style programs, team partnerships, and product launches across dozens of schools is messy: spreadsheets, one-off DMs, and no single view of who’s doing what or how it’s performing.
Common challenges in Athletics
Scattered programs and no single source of truth
NIL deals, team partnerships, and ambassador programs often live in different tools or in someone’s inbox. You can’t easily see who’s active, what’s been delivered, or how much you’re spending per school or per athlete.
Manual recruitment and onboarding
Finding the right athletes and creators by sport, school, and audience is time-consuming. Onboarding them with clear expectations, materials, and payouts adds more overhead, and mistakes happen when it’s all manual.
Activations and events that don’t scale
Game-day activations, pop-ups, and meet-and-greets are powerful, but coordinating materials, attendance, and follow-up across campuses is a logistical headache. Many brands limit reach because they can’t scale operations.
How we help
Sherbet gives you one place to recruit student athletes and fitness creators, run NIL-style and partnership campaigns with clear deliverables and approvals, and manage events and payouts. You get a single source of truth, built-in workflows so nothing falls through the cracks, and real-time visibility into performance by campus and ambassador, so you can scale without the chaos.
Features that address these challenges
Athlete & creator network
Access verified student athletes and fitness creators and filter by sport, school, and audience. Recruit and onboard in one place instead of chasing leads across channels.
Structured NIL & partnership campaigns
Define deliverables, approval steps, and payouts per program. Every campaign stays on brand and on budget, with full visibility into who’s done what.
Events & activation management
Plan game-day activations, pop-ups, and meet-and-greets. Track materials, attendance, and payouts so you can run more campuses without more headcount.
Performance & ROI by campus and ambassador
See reach, engagement, and conversions by school and by ambassador. Use data to double down on what works and fix what doesn’t.