Edtech and education brands know that students trust their peers. Getting in front of the right students by school, major, and year, and running consistent campaigns (content, events, tabling), is the goal. But recruiting student reps, managing content and events, and tracking sign-ups and engagement across dozens of campuses usually means a patchwork of tools and a lot of manual work.
Common challenges in Education
Finding and managing student reps at scale
You need students who match your audience by university, major, and year. Manually recruiting and onboarding them is slow, and once they’re in, coordinating tasks, content, and events across schools is a full-time job.
Content and events with no clear workflow
Student-created content and campus events drive trust, but without a clear workflow you get inconsistent quality, delayed approvals, and no single view of what’s live or what’s driving sign-ups.
Limited visibility into what’s working
You need to know which campuses and ambassadors drive sign-ups and engagement. Without a central place to track and report, you can’t optimize or prove ROI.
How we help
Sherbet lets you recruit students by campus and major, run content and event campaigns with clear deliverables and approvals, and track reach and conversions in one place. You get a single workflow for recruitment, content, and events, and real visibility into which schools and students drive results.
Features that address these challenges
Campus & major targeting
Recruit students by university, major, and year so you reach the right audience for your product, from STEM tools to study aids. No more spray-and-pray.
Content & event campaigns
Run content campaigns, study sessions, and tabling events with clear tasks and approval steps. Manage deliverables, materials, and payouts in one place so campaigns run smoothly.
Approval workflows for brand safety
Review and approve student content before it goes live. Keep your brand voice consistent and avoid off-message posts.
Measurable impact by campus and ambassador
Track sign-ups, engagement, and reach by campus and by ambassador. Report on ROI and double down on what works.