Student housing and off-campus real estate brands live and die by lease-up. Ambassadors and referral programs work: students trust peers and respond to incentives. But managing ambassadors across schools, tracking tours and open houses, and attributing leases to the right people and campaigns is hard when you’re using spreadsheets and one-off tools.
Common challenges in Housing
Ambassador programs that don’t scale
You need ambassadors on the ground at each school, but recruiting them, giving them materials and referral links, and tracking who drove which tour or lease is manual. Many teams cap the number of schools they can support.
Tours and events with no clear follow-up
Open houses and tours drive leads, but if attendance and follow-up live in different systems, you lose leads and can’t tie results back to specific events or ambassadors.
Attribution and ROI are unclear
You need to know which ambassadors and campaigns drive sign-ups and leases. Without tracked links and a single view, you can’t optimize spend or prove ROI to leadership.
How we help
Sherbet gives you one place to recruit ambassadors by campus and region, manage events and tours with clear tracking, and attribute sign-ups and leases to ambassadors and campaigns. You get referral links and codes, a single view of who’s doing what, and reporting that shows what’s actually filling beds.
Features that address these challenges
Campus & regional targeting
Recruit ambassadors by university and region so you have boots on the ground where you have properties. Reach students where they live and where you need leases.
Events & tours
Manage open houses, tours, and pop-ups. Track attendance, materials, and follow-up in one place so no lead falls through the cracks.
Referral & lead tracking
Give ambassadors referral links and codes. Track sign-ups and leases by ambassador and campaign so you know who’s driving results.
Content & social with approval
Run content and social campaigns with approval workflows. Keep messaging compliant and on brand while scaling ambassador content.